Brigadier David Allfrey will retire from his role as
Chief Executive and Producer at the end of 2020, after ten years in the role.
In 2020, Edinburgh Tattoo is just closer to its
70th anniversary that’s are celebrating in August. The Military Tattoo Tickets 2020
can be booked online. The performances will take place from the 7-29 August 2020
at Edinburgh Castle Esplanade.
Over the past decade, Brigadier Allfrey has been an
influential driving force, helping transform the Tattoo from a much-loved
annual event in Edinburgh to an ambitious international entertainment brand
that celebrates tradition, military music and has the power to unite cultures
across the world.
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| Brigadier David Allfrey |
Attracting annual audiences of 220,000 to Edinburgh
Castle esplanade and global television viewing figures of 100 million, the
Tattoo continues to go from strength to strength.
Under his tenure, it has expanded its global
footprint to host shows in Australia and New Zealand and plans to deliver an
overseas event annually including future shows in China and Canada by 2021.
At the same time, the Tattoo – a not-for-profit
organization – has significantly developed as a company, contributing over £70
million to the UK economy annually and sustaining charitable giving to the tune
of £1 million each year.
Against this successful backdrop, Brigadier Allfrey,
in agreement and with the full support of the Board of Trustees, judges it a
good moment to step back and retire from the role.
Going forward, the Board will make two distinct
appointments of Chief Executive and Creative Director to continue the Tattoo’s
growth and guide it through the next stage of its development towards its
ambition to double turnover to £20 million by 2025.
Peter Lederer, Chairman of The Royal Edinburgh
Military Tattoo, says: “On joining The Royal Edinburgh Military Tattoo,
David immediately set out to take the show to another level and transform the
organization. Now, after ten outstanding years, he has decided that he
will retire as Chief Executive and Producer.
“Over the next 15 months we will celebrate David’s enormous contribution to the Tattoo, Edinburgh, and Scotland and enjoy the enduring legacy he will undoubtedly leave to his successors.”
Brigadier David Allfrey says: I am hugely
proud to have held this position for the last nine years and witness the Tattoo
flourish at home and abroad. I feel especially privileged to work with a
fabulous team here in Edinburgh, great collaborators across Scotland, many
world-renowned experts and an extraordinary array of talent from across the
globe.
It has also been great fun to act as an ambassador
for the Tattoo, the Armed Forces and our great nation. I look forward
very much to leading the Tattoo in our 70th Anniversary year and into the
next stage of our international journey. It is easy to describe my job as
“The best in the world!”.
The Edinburgh Tattoo fans can get Tattoo
Tickets Edinburgh through our steadfast online ticketing market place.
www.edinburghtattotickets.com is the most unfaltering source of The Royal
Edinburgh Military Tattoo Tickets.
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