Audiences in Australia, New Zealand, and Canada will have the
opportunity to enjoy the rich and exhilarating experience of this year’s Royal
Edinburgh Military Tattoo as the business announces a new deal with Cinema Live,
one of the world’s leading producers and distributors of premium event cinema.
Event Fans
who want to join this iconic festival can buy Edinburgh Tattoo Tickets
from our most reliable and unfailing online platform.
Audiences will get the chance to re-live this year’s ‘The Sky’s
the Limit’ themed show for an extended 90-minute recording from the iconic
Edinburgh Castle Esplanade stage including international performances from
Malawi and Oman to the Czech Republic and the USA, as well as show-favorites,
the Massed Pipes and Drums and the Tattoo Dance Company.
This time’s vitrine took audiences on a journey through man's
greatest attainments and also celebrated the RAF centenary and Scotland's Year
of Young People 2018.
The Cinema Live deal further cements the Edinburgh Military Tattoo’s
continued drive to secure a larger, global audience. In May, the business
announced details of its ambitious global growth strategy.
The ambition to attract a global audience of 1 billion across
multiple channels by 2025 - a tenfold increase - is a step-change for the organization
whose annual Edinburgh show is enormously prevalent but is certain by the physical size of the Edinburgh Castle Esplanade at 8,800 seats per nightly
show.
We are constantly working to deliver innovative ways for our
audiences to see the show so it’s very exciting to have this deal with Cinema Live
come to fruition. Our exploration tells us that regardless of ever-increasing
international ticket purchasers to our Edinburgh event, there is still a huge demand
for the Tattoo overseas.
We are listening to our audiences and taking the show to them!
Cinema is a fantastic way to watch the show with impeccable sound quality and
visuals giving a flavor of Edinburgh in August.
Our ambitious growth plans outline our intention to take the Royal
Edinburgh Military Tattoo to overseas from next year and this feels like a very
positive step forward for the business. We’re encouraged by the response we
have had from our new international partner as we enter this new era of growth
for the Tattoo as a world-class brand.
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