Brigadier
David Allfrey has revealed he will step down after a 10-year tenure as chief
executive and producer as it emerged that two senior figures will be recruited
to take charge of the event in the future.
Event Fans who want to join this iconic festival can buy Edinburgh
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He is also
expected to leave ahead of the long-awaited debuts of the Tattoo in both North
America and China in the near future.
An official a statement confirming his departure said Brigadier Allfrey, who has previously
overseen international tours of the Tattoo to Australia and New Zealand, judges
it a good moment to step back and retire.
It said the
board of trustees planned to make two distinct appointments of chief executive
and creative director to replace Brigadier Allfrey as part of a strategy, set
in 2016, of doubling the Tattoo Company’s turnover to £25 million by 2025.
Brigadier
Allfrey has overseen the opening of a new £16 million arena for the event, the
transformation of the Tattoo with the use of new technology to beam spectacular
animated images onto the facade of Edinburgh Castle during performances and the
growth of the event's economic impact to more than £77 million.
Brigadier
Allfrey's departure has emerged weeks after he blamed economic uncertainty and
negative publicity about the city’s tourist industry for a slowdown in ticket
sales.
On joining
the Tattoo, David immediately set out to take the show to another level and
transform the organization. Now, after ten outstanding years, he has decided
that he will retire as chief executive and producer.
He secured a
waiting list of countries wishing to perform in Edinburgh and internationally
and has introduced new technologies in sound, lighting, and event staging to
make the show the awe-inspiring spectacle it is today.
Brigadier
Allfrey was not available for an interview on his departure from the event. But in
the official statement from the Tattoo, he said, I am hugely proud to have held
this position for the last nine years and witness the Tattoo flourish at home
and abroad.
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