The Royal Edinburgh Military Tattoo exposes new growth and turnover targets

The popular tourist event at Edinburgh Castle wants to double its turnover to £20m by 2025 and reach an audience of a billion people through an international expansion program.

The Royal Edinburgh Military Tattoo has revealed it wants to double its turnover to £20m by 2025 and reach an audience of a billion people through an international expansion program. Tattoo fans who want to join this iconic festival can buy Tattoo Tickets Edinburgh from our most consistent and unfailing online platform.

The Royal Edinburgh Military Tattoo exposes new growth and turnover targets

The Tattoo, which has already staged shows in Australia and New Zealand in the last 15 years, wants to increase its popularity Down Under as well as secure tours in China and Canada from 2019 onwards.

The ambition for the Tattoo - a world showcase event that sells out in Edinburgh every year but is bound by the physical size of the Castle Esplanade at just 8,800 seats per show - is described as a "step change" for the organization.

The 1 billion figure is a tenfold increase in its current audience.

The Royal Edinburgh Military Tattoo Producer and Chief Executive Brigadier David Allfrey said: The Tattoo is one of the greatest shows on earth, attracting audiences across the globe to Edinburgh and selling out year on year.

"We are a small company but we have big ambitions and are focused on delivering a show that is bigger and better, more technically advanced and visually thrilling every year."

The Tattoo sells 220,000 tickets for its Edinburgh show each August and generates £77m annually for the economy with a further £30m value added in full-time employment.

In 2016 performances in Australia and New Zealand generated more than 240,000 ticket sales and a combined estimate of £50 million gross economic impacts to the cities of Melbourne and Wellington.

The Tattoo is already in dialogue with the Scottish, UK and international governments, local promoters and support networks.

Recently the Tattoo's own house band, Pipers Trail, has supported cultural exchanges to the likes of Germany, the Czech Republic, Norway, and China.

Brigadier Allfrey continued: "Edinburgh is an amazing stage and will always be our home, but for us to continue to thrive as an organization, we need to look beyond the esplanade and the walls of the city.

Our aim is to continue to grow revenue streams overseas, so we can continue to successfully deliver commercial benefits and reinvest in Scotland. We already do to the tune of £77 million a year and we have the ambition to do so much more.

“Our previous tours have shown there is a massive aspiration for The Royal Edinburgh Military Tattoo globally.”

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